The Obama administration is announcing Thursday a new preventive health campaign, aimed at helping people who are newly insured under ObamaCare as well as others, better understand and use their coverage.

The public awareness initiative, called “Healthy Self,” is intended to help people know about and use the preventive services that are available for free under the Affordable Care Act. It also encourages healthy decisions outside of the doctor’s office, like a good diet and quitting smoking.

The idea is that gaining coverage is not the end of the line.