“It might seem odd that Joanna Coles, editor in chief of Cosmopolitan, was invited to the White House for lunch. After all, why would the most powerful person in the world bother meeting with the editor of a publication that specializes in hot summer sex tricks and the year’s most dangerous diet? Particularly on May 2, 2014, when just about every important political journalist was in town for the White House Correspondents Dinner, the annual gala where pols and press rub shoulders and bond over bottomless booze.
But Coles had a big favor coming to her. In 2013, she publicly pledged her magazine’s ad space and editorial content to help promote the Patient Protection and Affordable Care Act, better known as Obamacare. There are now more than 100 references to Obamacare on Cosmo’s website, almost all of them glowing.
It would have been one thing if the magazine had exercised any degree of creativity or editorial tie-in while touting the law, e.g. “7 Tricks to Get Your Boyfriend to Sign Up For Overpriced Health Insurance-in Bed!” But alas, Cosmo’s Obamacare headlines have all the joie de vivre one expects of diktats from the Ministry of Information: “5 Important Questions About the Affordable Care Act”; “Valerie Jarrett: ‘All Insurance Plans Are Required to Cover Contraception”; “What the Affordable Care Act Means for Women With Pre-Existing Conditions”; and the hilariously defensive “Fox News Wrongly Believes Obamacare is ‘Advertising’ in Cosmopolitan.””